Integrated Digital Campaign
An integrated digital campaign designed to increase engagement and drive event registration
Project Snapshot
- Type: Campaign and digital design
- Context: Integrated marketing campaign for a community literary festival
- Role: Graphic designer
- Tools: Illustrator and Photoshop
- Deliverables: Landing page, email, display ad, social media ad
Overview
Get LIT Festival of Books is a community-driven literary event designed to promote local authors, connect readers, and celebrate literacy. This project focuses on creating a cohesive digital campaign to increase attendance and drive early registration.
Challenge
The festival was expanding to a larger venue, requiring a broader reach and stronger promotional strategy. The campaign needed to clearly communicate the value of the event, highlight key experiences, and encourage early registration through a raffle incentive while maintaining consistency across multiple platforms.
Audience
The target audience includes writers, educators, families, and literary professionals who are engaged in the local creative community. Many are active on social media and are motivated by shared experiences, learning opportunities, and community involvement.
Approach
I approached this campaign as a unified system rather than separate pieces, focusing on consistent typography, bold color contrast, and organic shapes to create a cohesive visual language. Each asset was designed to feel connected while adapting to different formats and user behaviors.
Solution
The final campaign includes a landing page, email, and digital ads that work together to guide users from awareness to action. The design highlights key event features, maintains consistent branding, and uses a clear CTA to encourage registration, with the raffle incentive integrated throughout to increase urgency.
Outcome
The campaign creates a cohesive and engaging experience that clearly communicates the event and encourages participation. It demonstrates the ability to design across multiple platforms while maintaining consistency and supporting user engagement and conversion.
